Privacy Policy
Last updated: 01 March 2026
Who We Are
Bucks PT Academy is operated by Bucks PT Academy Ltd, company number 16235573. Our registered address is Keystone House, Boundary Road, Loudwater, HP10 9PN.
We are committed to protecting your personal data. This privacy policy explains how we collect, use, store and share your information when you use our website https://bucksptacademy.co.uk/, contact us, or enrol on one of our courses.
Our Data Protection Officer is Michael Kirby. You can contact them at:
Email: [email protected]
Phone: 07883 300247
What Data We Collect
Information you give us directly
When you fill in a contact form, request a prospectus, book a call, or enrol on a course, we may collect your name, email address, phone number, payment details, emergency contact information, and any health information relevant to your participation.
We also keep records of messages you send us by email, phone, WhatsApp, or social media.
Information we collect automatically
We use Google Analytics to understand how visitors use our website. This includes pages visited, time on site, referral source, device type, and approximate location at city level. This data is anonymised and cannot identify you personally.
We also use cookies and tracking pixels on our website. Full details are in the Cookies section below.
Advertising data
If you arrive at our site through a paid advertisement on Facebook or Instagram, we may receive information about which ad you clicked and basic demographic data provided by the advertising platform.
Information from third parties
If you contact us through Facebook, Instagram, or WhatsApp, those platforms may share your public profile information with us, such as your name and profile picture.
How We Use Your Data
Responding to your enquiries
We use your contact details to reply when you get in touch. Our legal basis for this is legitimate interest.
Sending you information you have requested
If you request a prospectus or other information, we use your details to send it to you. Our legal basis is consent or legitimate interest.
Processing your enrolment
If you enrol on a course, we use your data to manage your student account, communicate about course dates and assessments, and process your qualification with our awarding body. Our legal basis is performance of a contract.
Sending marketing communications
We may send you marketing messages by email, SMS, or WhatsApp about our courses and related content. Our legal basis is consent. You can opt out at any time.
Running targeted advertising
We use the Meta pixel to measure advertising effectiveness and show you relevant ads on Facebook and Instagram. Our legal basis is consent (cookie-based) or legitimate interest.
Improving our website
We use analytics data to understand how visitors use our site and to make improvements. Our legal basis is legitimate interest.
Complying with legal obligations
We may process your data where required by law. Our legal basis is legal obligation.
We will never sell your personal data to third parties.
Marketing Communications
We may send you marketing messages about our courses, events, and related content if you have specifically consented to receive them, or if you have previously enquired about or enrolled on a course with us and have not opted out.
Every marketing message we send includes a clear way to unsubscribe. You can also opt out at any time by emailing [email protected] or replying STOP to any WhatsApp or SMS message.
Cookies and Tracking
Our website uses cookies and similar tracking technologies.
Essential Cookies
These are required for the website to function properly, including form submissions and session management. You cannot opt out of these.
Analytics Cookies (Google Analytics)
We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect anonymised data about page views, session duration, and traffic sources. No personally identifiable information is shared with Google.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout
Advertising Cookies (Meta Pixel)
We use the Meta (Facebook/Instagram) pixel to measure the effectiveness of our advertising campaigns, show you relevant advertisements on Facebook and Instagram based on your visit to our website, and build audiences for future advertising.
The Meta pixel collects data about your browsing activity on our site and shares it with Meta. This may include pages visited, actions taken such as form submissions, and device information.
You can control ad tracking through your Facebook Ad Settings at https://www.facebook.com/adpreferences, your device's privacy settings, or your browser's cookie controls.
Who We Share Your Data With
We only share your personal data with third parties where it is necessary to provide our services or meet legal requirements.
Our CRM platform - used to manage enquiries, communications, and course enrolment.
Meta (Facebook/Instagram) - for advertising and audience measurement through the Meta pixel.
Google - for website usage analysis through Google Analytics.
Wellbeing Fitness Education Centre Ltd - our course provider, who deliver the training programme and course materials on our behalf.
Focus Awards - our awarding body, who process your qualification registration and certification when you enrol on a course.
WhatsApp (Meta) - for responding to messages you send us through WhatsApp.
Stripe - for processing deposit payments. Course fee payments are made by bank transfer and are not processed through a third-party payment platform.
All third-party processors are required to handle your data in accordance with UK data protection law. Where data is transferred outside the UK, appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.
How Long We Keep Your Data
Enquiry data (name, email, phone from contact forms or calls) - 2 years from your last contact with us, unless you go on to enrol.
Student records (enrolled students) - 6 years after course completion, as required for regulatory and awarding body purposes.
Financial records - 6 years, as required by HMRC.
Website analytics data - 26 months (the Google Analytics default).
Marketing consent records - kept until you withdraw consent, plus 1 year for our records.
After these periods, your data is securely deleted or anonymised.
Your Rights
Under UK GDPR, you have the right to:
Access - request a copy of the personal data we hold about you.
Rectification - ask us to correct inaccurate or incomplete data.
Erasure - ask us to delete your data, subject to any legal obligations we have to retain it.
Restrict processing - ask us to limit how we use your data.
Data portability - request your data in a portable format.
Object - object to processing based on legitimate interest, including direct marketing.
Withdraw consent - where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, email us at [email protected]. We will respond within one month.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk or by calling 0303 123 1113.
Children
Our courses are open to individuals aged 18 and over. We do not knowingly collect personal data from anyone under 18.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date.
Contact Us
If you have any questions about this privacy policy or how we handle your data:
Email: [email protected]
Phone: 07883 300247
Post: Bucks PT Academy, Keystone House, Boundary Road, Loudwater, HP10 9PN